Through a new organic social media strategy, we helped Swig Life grow its audience on multiple social media channels by more than +18% YOY. By identifying content that resonated with their audience, we were able to create various pieces of content to drive engagement and new followers. Combining static in-feed posts with high-quality video content (Reels/Tiktoks) published across Instagram, Facebook, TikTok, Pinterest, YouTube Shorts, and more. We were also to drive brand new revenue from social media channels for the first time ever; By implementing UTM tracking, we were able to track social revenue and drove +$50k in new e-commerce revenue in its first quarter thanks to a strategic partnership with an influencer.