We managed a longtime SEO campaign for Basement Technologies of WNY, a basement waterproofing company serving WNY and Central NY. For 3 consecutive years in a row, we more than doubled the organic traffic (+50%) to their website YOY and maintained page 1 rankings for various local search terms to help drive new customers and brand awareness on the search engines. Content creation through new service page creation and optimization helped SEO support other digital marketing efforts including a custom website redesign and PPC campaign.