Managed a custom SEO and copywriting campaign for Home Care Connectors, an in-home care provider for seniors in Greenwich, CT. This campaign helped drive new traffic, brand awareness, and page 1 rankings for a variety of keywords that the client wanted to be found for on the SERPs through curated content that focused on user-experience. This campaign saw a +80% increase in new users to the website and drove a conversion rate of +8% for organic traffic within the first 6 months of campaign launch.