Buffalo Gals is a local boutique in Buffalo, NY offering a variety of home-pride stationary, post cards, and other gifts for the home. Looking to get started in SEO, we did an SEO jumpstart to help get Buffalo Gals ready to start receiving more organic traffic from the search engines to help grow their Shopify store. We started with creating and installing Google Analytics tracking (GA4) along with an initial round of website optimizations on core product pages to start sending SEO signals to Google’s algorithm. As a result of our work, we drove record breaking YOY revenue of +115% during a key selling period.