Doc’s Diesel and Doc’s Filters SEO Campaigns
Doc’s Brands was looking for SEO work for their sister brands: Doc’s Diesel and Doc’s Filters. Both brands launched custom SEO campaigns to optimize their Shopify stores with high-quality content driven towards supporting a stronger on-site user experience. Doc’s Diesel manufactures diesel auto filters, parts, and fluids exclusively made for diesel vehicles, while Doc’s Filters carries auto parts, filters, and fluids for all makes and models of vehicles. Doc’s Diesel wanted to improve their Organic presence ahead of 2024’s Black Friday/Holiday season to maximize their visibility on the search engines during the most crucial time of year. Doc’s Filters, on the other hand, needed SEO support ahead of their website launch in October 2024 to ensure that all products, metadata, and other technical requirements were in order before doing a hard launch of this new brand. In November alone, Organic traffic increased by +5%, Engagement Rate by +17%, and Organic Revenue +16% YoY for Doc’s Diesel. Steady and consistent growth has also been seen since the SEO campaign launch. Doc’s Filters successfully launched their new site mid-October, which has already had significant growth in Organic traffic to the site in a short period of time.